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If Adam Smith was looking down upon Amazon’s headquarters in Seattle on Monday May 13th, he would have been pleased. The company is accustomed to a monopoly on South Lake Union’s banana market every day of the week, but not this day. On this foggy morning, there was a surprise competitor with origins from Forks, Washington. A new immersive novel app IGIST set up shop, handing out free banana smoothies until they were kicked off Amazon’s home turf and banished down to 7th Street. However, the IGIST folks were able to hold their ground for about a half an hour...

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